Get high quality prospects and 100% accurate lead intelligence powered by real phone conversations with your target audience.
“Very few vendors have access to such a large database and can deliver the type of results that we see.”
“SuccessFuel and Avalara have worked together for many years. SuccessFuel delivers a large volume of qualified responses from our hard-to-reach audience (decision makers who work in finance/accounting) for a fair market price at a consistent cadence. Very few vendors have access to such a large database and can deliver the type of results that we see from the program. The data that we receive matches our massive filter and exclusion set, with very narrow audience parameters, and they work with our large suppression list to ensure that we’re continuing to contact the best targets.”
Senior Demand Generation Manager
Get Your Lead Magnets In Front Of Your Target Audience
Four Types of Conversation Qualified Lead Programs
Why Conversation Qualified Leads
Fully managed U.S. based lead development reps (LDRs) and access to thoroughly vetted, quality controlled offshore call center teams for international campaigns, and to accommodate lower cost, increased volume and velocity campaigns with quick turnaround times
More precise targeting capabilities because we can hunt for your ideal customer profile, purchase influencers and buying committee members within a company
100% accurate and up-to-date lead intelligence based on phone verification
Lead volume guarantee and refined pacing controls
Flexible and fast lead delivery methods (direct posting recommended)
Dedicated client success manager to ensure expectations are exceeded
How a Typical Program Works
We take your target profile and build an initial list from our 26,754 database of paying customers, Opt-ins and compiled lists that we’ve sourced and vetted.
Our Data team pulls a tailored segment of this list based on engagement and potential interest in your content or offering and loads into our call center software.
Our LDRs make outbound calls on behalf of one of our B2B brands (or the client is desired) and introduce your company and campaign content asset to the prospect.
- We determine interest for the topic and your offering.
- We capture predefined lead intelligence and call notes.
- We email the content asset to the prospect while we have them on the phone and confirm they received and opened it.
- We gather affirmative permission for the client to follow up with the prospect.
Qualification & Quality Control
During these conversations, we disqualify more prospects than we send through as leads. We typically disqualify 40-60% of all prospects we speak with.
We record every call and at the end of each day our Quality Control (QC) team performs additional quality control.
- We listen to 1 out of every 3 calls by each LDR. If the QC team hears a bad call they will listen to every call for that rep.
- The QC team is verifying each rep adhered to the campaign call guide, captured all lead intelligence data accurately, prospect interest and tone, and received permission for client follow-up.
- Each day our QA team disqualifies an additional 2-5% of all leads generated that day.
We also run every lead through a series of automated checks including email address validation and data hygiene and standardization.
All of this is done before we ever send a lead to you. Guaranteeing the highest lead quality possible.
Finally, we ship the leads to the client via their desired method.
Direct post into CRMs, marketing automation system
Upload to custom and 3rd party lead management systems
Email .csv or .xls files
Explore Our Services
Turnkey, virtual events that drive brand awareness, high engagement, and hundreds of leads.
Turn the assets in your resource library into lead magnets that attract your ideal customer.
We have meaningful phone conversations with your target prospects that lead to opportunities for your sales team.
Get in-market and high intent prospective buyers who are actively searching for a solution.
Get in front of our engaged audience through custom eblast and turnkey enewsletter campaigns.
Leverage our 35+ years of B2B editorial experience to create magnetic content that converts.